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Beauty Influencers Lose Their Influence

Beyond Beauty rethinks the cosmetics business during a pandemic.

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By: TOM BRANNA

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Before you go signing that TikTok wunderkind to promote your new eyeshadow, be aware that influencers are losing their influence, according to a new report from Beautystack. Instead, indies and forward-thinking FMCG companies should consider more curated offerings for a select few. Those are just some of the findings from Beautystack. The report was compiled by the business-to-business and business-to-consumer platform and digital bookings site, Beautystack, and The Digital Fairy, an all-female ...

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